Make no mistake – planning your wedding is one of the most riveting times in your life. In an ideal world, this time is an opportunity to enjoy the love of your fiancée, feel closer to your family and dream of your future.
For some, the prospect of planning a wedding comes easily. You may be a bride that knows exactly what she wants and how to get it. You may be a bride who has a strong idea of what she wants and isn’t sure where to find it. Or, as is the case sometimes, you may be a bride with very little insight into what it takes to plan an event and have no idea where to start. Whatever the case may be, the profession of Event Design exists to help you specify your wedding style and design a plan of execution so that you can enjoy every wonderful moment without taking on a second job.
And it is a second job.
With the advent of the Internet, Brides are now more connected than ever before. At their fingertips, they have millions of photos, inspirations and ideas. They are able to join forums, share vendor reviews and can even shop boutique shops from half a world away.
To the benefit of all our brides out there, women (and men!) can make informed decisions about the vendors they would like to use, bargain hunt the perfect bridesmaid gift, and conceptualize new ideas. It’s a wonderful tool!
…Until “paralysis by analysis” sets in.
“Paralysis by Analysis” is the syndrome that creeps up when you are so determined to make sure that you are getting the best price or that you are making the right decision that you do nothing to advance your vision. You will determine a course of action and then shop it at every angle you can conceive of. Ultimately, you become so fixated on “getting it right” that you actually withhold from making a decision and in an area where the better vendors book quickly, you can actually wind up with a rather unfavorable outcome quit easily. Personally, I encounter this pretty frequently when I am shopping for travel deals – I find a phenomenal price on Hotwire for a 4-star Hotel in a great city and just before I click the “Book It!” button, I am overcome with concern that I haven’t done enough research. I may, after all, be able to identify a hotel that is $20 cheaper!! The result? I hesitate to book the 4-star hotel at $60 a night, spend another 30 minutes researching to find a better rate on a similar hotel, fail, and try re-running my search on hotwire only to discover someone snagged my great price and the room is no longer available.
“Oh well”, I sigh, “guess I will just stay home”.
While I could have been enjoying a weekend on the beach at a great hotel with great beds and a pillow menu, I instead stay home with a Lifetime movie and a bucket of ice cream because of my insatiable need to research.
The Internet, when it comes to wedding planning, is like the world’s largest mall. Within its walls are millions of stores catering to needs and whims of every bride on the planet. Pretend, for a moment, that this mall existed in real life – for the sake of argument, it is 40 stories high and takes up 15 city blocks.
Now pretend that you (and any family members who may be helping you to plan your affair) enter the mall with the intent of planning your wedding. What would be your plan of attack? Would you feel compelled to look in every store to find the perfect item at a rock-bottom price? How many stores (or floors!) do you think you could cover before the day ended?
For the sake of this exercise, pretend that someone told you that you have 2 hours to shop the entire mall. That’s it. Two hours. Two hours to shop 40 floors and 15 city blocks.
You strategize. You plan. You look for a directory. You make lists in your head in consideration of the things you need to cover.
Oh – and while you are at it – you have those family members with you! Don’t forget! You will need their input and, moreover, you need to navigate this mall with them in tow!
And then, that same person who told you have two hours to shop says: “This is your Event Designer. She has worked in this building for 15 years, has an intimate knowledge of the building’s layout, knows all the hidden passages between stores and floors and has a high-speed golf cart to transport you, your family and friends wherever you may need to go. She will meet with you for 15 of your 120 minutes and will help you achieve your goal quickly and painlessly.”
You and your Event Designer discuss your style, your budget, your hopes and your interests before whisking you and your posse off to the a series of stores where you find, with ease, the items you were hoping to find at the prices you were hoping to find with a smile on her face, a few laughs and no stress.
But now, rather, imagine that after you meet with your Event Designer, load up the golf-cart caravan of people, and set on your way and that every person in your golf cart asked your Event Designer to “STOP!! Let’s look at that!!” Obediently, your Designer will pull over and allow you to look – after all … she is your Designer. You unload, look around, see nothing you like, and get back in the golf cart. Woo hoo! You enter a store, find exactly what you need at the price you were hoping and put it back on the shelf – determined to find it for a better price. You ask the designer: “Does this come at a better price?” She thinks for a moment, offers you some comparable solutions – none are to your liking… so, in the interest of time, you steal her golf cart and set out into the vastness of the mall on your own.
Do you think you are likely to be successful?
When you hire an Event Designer, you are hiring them for their experience and expertise in designing and executing a flawless occasion reminiscent of you and your fiancé’s style and personality. He/She has a commitment (and a responsibility) to giving that to you at a price you are comfortable with and to provide creative solutions for a great new idea. They are your partner, your advocate, your consultant and your confidant when it comes to bringing the affair together – but you will get far more value from the relationship if you give them the freedom and flexibility to do their jobs. To allow them to make recommendations, follow-through on their suggestions, and complete the research they commit to conduct.
It is our greatest wish to provide you with a beautiful wedding with absolutely zero stress! We work tirelessly to stay current with the latest trends in weddings and events; we cultivate relationships with the most reputable vendors across a variety of price ranges; we optimize venues by tapping our creative problem-solving and we do it all with the intent of beating your budget.
So build a relationship with your Event Designer based on trust – and trust him/her! Without this commitment, you are essentially stealing their golf cart and navigating the world’s largest mall alone or, worse yet, stuck at home after a failed Hotwire.com experience joining me for my Lifetime movie and bucket of ice cream.
…and while I would love the company, it’s not wedding-dress friendly!